Advertise with Scrapbook Hub

Do you have a product, service or special offer that you want to offer Australian & NZ paper crafters? We would love to hear from you. Please email us now so that we can include your information.

Target your market through Scrapbook Hub

ScrapbookHub.com.au is Australia’s newest website dedicated to promoting and showcasing the Australian and New Zealand scrapbook and papercraft industry.

ScrapbookHub.com.au is independently owned and operated.

Who are your audience?

The growth of the Australian market has rapidly expanded, to date there are no known surveys that focus on the Australian Scrapbook Market. The US market has led the and has paved the way for Australia.

Based on the survey Conducted by NFO Research, Inc (USA) Dec 2003 (Phase 1)

• Scrapbook enthusiasts are most likely to be females between the ages of 30 and 50. Eighty-two percent have a college education and nearly 50 percent are employed full-time.
• Almost one in four, or 24.5 percent of U.S. households, participate in the hobby of scrapbooking.
• The 2004 SIA survey estimates annual industry sales at $2.551 billion, representing a 27.8 percent increase from 2001.
• There are 4.4 million new scrapbooking households since 2001, for a total of over 26 million households and 32.1 million scrapbookers.
• Spending on scrapbooking supplies by households that scrapbook has increased 6.3 percent to $96.76 annually since 2001.

Rose Market Research Group conducted Phase Two of the survey.

• Thirty-nine percent of scrapbookers have been involved in the hobby for five years or more.
• Scrapbook enthusiasts are most likely to be females between the ages of 30 and 50. Eighty-two percent have a college education and nearly 50 percent are employed full-time.
• Scrapbooking expenditures have increased significantly over the last three years. Now, about 75 percent of scrapbookers spend at least $25 on supplies in a month. On average, scrapbook enthusiasts own scrapbooking supplies valued at approximately $1,853, an 81 percent increase since 2001.
• Besides general family albums, many scrapbook enthusiasts also create special albums for birthdays, holidays and vacations. Creating gift albums has also become popular with 39 percent of scrapbookers having made gift albums last year.
• Scrapbooking is the third most popular craft in the nation, according to the Craft & Hobby Association.

Your advertising opportunities

Scrapbook Hub offers advertising opportunities across the entire website. 

Scrapbook Hub advertisers can achieve mass reach to our entire audience or target a specific audience (ie scrapbookers, stampers, cardmakers, digi scrappers, ATC creators etc) using category page advertorials, competition advertisements or animated/static advertisements.

ScrapbookHub.com.au advertisement types and sizes

See examples here.  To check out approximate ad sizes, click here .

Scrapbook Hub can create a web page for you. You can then use the link on your buiness card to direct traffic to your page.

Our Premium Businesses have their own home page on our site. It is our goal to make sure your business advertising is dynamic so it attracts the exposure it deserves.

Email us for further information about advertising with Scrapbook Hub.

Benefits of online advertising

• Online advertising provides maximum exposure to your products than any other form of advertising.
• An online presence compliments exposure to a wider range of markets and attracts readers to your own website.

More involved consumers

• Buyers are turning to the Internet so they can actually read about and see company product and/or service information before making a decision to purchase.
  
• The Internet is unique in that it allows significantly more information to be presented than other types of advertising media.
  
• Customers can actually seek product or service information from a specific company, 24 hours per day, and 365 days per year.

New online ad technologies

• A new generation of ads that use animation, video and can deliver more information to customers.

Monitoring performance

• Monitoring results for your online advertising shows how many times your advertisement is downloaded and viewed. 

Scalability

• It doesn't cost very much to increase the reach of an online ad campaign.
  
• Expanding the size of your ad campaign can be as easy as sending an email or clicking on a Web page.

Download our Advertising Information here ...

Contact Us

To find out how Scrapbook Hub can effectively reach your market please email us at service@scrapbookhub.com.au and we will contact you to discuss your individual advertising requirements.